By Julia Favaro, Photos By Ellen Metwalli
TikTok videos of people unboxing expensive pink bags of Swedish candy have been trending. These pretty, pink bags contain a variety of fun, colorful candies that have many hooked. The more you scroll, the more you see mukbangs of the different candies, with many creators describing the pillowy texture of Swedish candy that American candy can’t seem to capture. Where is this candy from? And what is the new rave surrounding Swedish candy all about?
How Did It Start?
This trend began with a simple video of a TikTok creator eating candy from a store in New York City. Viewers were fascinated by the colorful candy being pulled out of pink paper bags. Most notably, they were intrigued by the pillowy texture of the different candies. The most popular are the oval-shaped candies known as bubs and the gummy skulls. These trending candies came from BonBon, a Swedish candy store. This allowed people worldwide to receive their own pink bag filled with a blend of candies known as “pick and mix.”
About Bon Bon
BonBon was founded in New York City in 2018 by three Swedish friends. Their goal is to bring the sweet and savory treats from their homeland to America. They do this by importing all their products directly from Sweden. In addition to the trending gummies, they also offer chocolates, chips, lollipops, sodas, and even in-store ice cream and Swedish-style hotdogs on Sundays. Their products include a range of options for all diets, including vegan and gluten-free treats. You can find BonBon at one of their three store locations in New York City, where they’re open every day until midnight. To order your pink bag of Swedish treats, shop at BonBon here.
Swedish Candy Culture
Candy has a very strong presence in Sweden, which explains why their candy is such good quality and pleasing to the eye. Swedes consume so much candy that in the 1900s, the Swedish government encouraged candy consumption to be limited to once a week to prevent health issues. This led to the Swedish ritual of lördagsgodis, which means “Saturday sweets.” This tradition still lives on today, with Swedes filling up their weekly bag of candy alongside others around the world.
If you can’t visit one of BonBon’s stores or want to try other kinds of Swedish candy, visit these alternative Swedish candy sellers:
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