The rise of matcha

Is Matcha the college students’ new coffee? By Olivia Stockmeyer Throughout childhood, we’re often told that we will grow up to like caffeine. This remains true for many students who rely on caffeine. But according to recent social media trends, college students are seeing a rise in Matcha and a decline in coffee consumption. Matcha’s popularity has recently increased with support from public figures such … Continue reading The rise of matcha