Can tradition stand out? Inside Haraz’s attempt to redefine campus coffee culture

By Madison Sottile

The brand new addition to Marshall Street has struck thought into many students on campus. The creative brand, unique culture, and inviting atmosphere makes it a perfect space for all kinds of people. However, with any new shop there are some questions about whether it is worth the cost.

Haraz brings a little piece of the Middle East to the Syracuse area. With traditional foods, coffee beans and tea, the cultural aspect is a huge plus. Currently, the brand has over 31 locations and plans to keep growing. They are also open until 1 or 2 a.m., depending on the day, which serves as a safe space for students who may not be involved in party culture, or just need a place to hangout. They have also brought trendy delicacies, popularized by social media, right into the heart of campus. With Dubai chocolate and impressive fruit shaped mousse, they definitely have a pull factor for impressionable students.

However, one immensely important factor for so many college students is cost. Haraz is more expensive than other shops nearby. Other coffee shops near campus include Salt City, College Town Bagels, and Recess Coffee, which already have long-term die-hard fans. Is there enough room in this already oversaturated market for another, more expensive option? Can culture stand out against the much loved competition?


Haraz serves amazing lattes, fun flavors, and trendy eats. However, they will have to work hard to gain the kind of fanbase other shops hold. Their mission is to blend “rich traditions with modern tastes”. This space has the chance to be a community for students but there has to be more attempts to connect with the Syracuse community. Hosting events or collaborating with student organizations will prove that their mission stands, even here at Syracuse.

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